312-929-2661

COOKIE POLICY

Effective Date: April 23, 2026 | Last Updated: April 23, 2026

This Cookie Policy explains how Hudson Facial Plastic Surgery (“Practice,” “we,” “us,” or “our”), located at 1640 N Wells St. Unit 207, Chicago, IL 60614, uses cookies and similar tracking technologies when you visit our website at https://hudsonfacialplastics.com (the “Site”). It explains what these technologies are, why we use them, and your rights to control our use of them.

Please read this Cookie Policy in conjunction with our Privacy Policy, which provides additional detail about how we collect and use personal information.

1. WHAT ARE COOKIES?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners. Cookies are not programs and cannot carry viruses or install malware on your device.

In addition to cookies, we may use other similar tracking technologies, including:

  • Web Beacons: Tiny transparent image files (also called “pixel tags” or “clear GIFs”) embedded in web pages or emails that track whether a page has been viewed or an email has been opened
  • Pixels: Small pieces of code placed on our Site that allow platforms like Meta (Facebook) and Google to collect information about your activity for advertising purposes
  • Local Storage Objects: Data stored locally in your browser that persists beyond a single session
  • Session Storage: Temporary data stored in your browser that is cleared when you close your browser tab

2. HOW WE USE COOKIES

We use cookies and similar technologies for the following purposes:

2.1 Strictly Necessary Cookies

These cookies are essential for the Site to function properly and cannot be switched off in our systems. They are usually set only in response to actions you take, such as filling out forms or setting your privacy preferences. Without these cookies, parts of the Site may not work. These cookies do not store any personally identifiable information.

Examples: Session management, security tokens, load balancing, and form submission support.

2.2 Performance and Analytics Cookies

These cookies allow us to count visits and understand how visitors interact with our Site — for example, which pages are most popular and how visitors move around the Site. This helps us improve how the Site works and deliver a better experience. All information collected is aggregated and anonymous.

Examples: Google Analytics — we use Google Analytics to understand how visitors use our Site. Google Analytics may set cookies to collect information about your visit including pages visited, time spent on pages, and referring URLs. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

2.3 Functional Cookies

These cookies enable the Site to provide enhanced functionality and personalization, such as remembering your preferences and settings. They may be set by us or by third-party providers whose services we have added to our pages.

Examples: Language preferences, previously viewed content, and user interface customization.

2.4 Targeting and Advertising Cookies

These cookies are set through our Site by our advertising partners and are used to build a profile of your interests in order to show you relevant advertisements on our Site and on other websites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising, but you will still see ads.

Examples include:

  • Meta (Facebook) Pixel: We use the Meta Pixel to track visitor activity on our Site, measure the effectiveness of our advertising on Meta platforms (Facebook and Instagram), and serve targeted advertisements to you on those platforms. The Meta Pixel may set and read Facebook cookies and may track your behavior across other websites that also use the Meta Pixel. You can opt out of Meta Pixel tracking by adjusting your browser settings to block third-party cookies or by using Meta’s ad preference tool at https://www.facebook.com/ads/preferences. Note that opting out does not mean you will no longer see our ads on Meta platforms — it means the ads may be less targeted to your interests.
  • Google Ads / Google Tag Manager: We may use Google Ads remarketing and Google Tag Manager to display advertisements to previous visitors to our Site across Google’s advertising network. You can manage your Google ad preferences at https://adssettings.google.com.

3. THIRD-PARTY COOKIES

In addition to our own cookies, we may allow trusted third-party service providers to place cookies on your device when you visit our Site. These third parties include analytics providers (such as Google), advertising networks (such as Meta/Facebook and Google Ads), and embedded content providers (such as YouTube or social media widgets). We do not control these third-party cookies. Please review the privacy and cookie policies of these third parties for more information about how they use cookies and how you can opt out.

4. COOKIES AND HIPAA

We are mindful that, as a medical practice, some visitors to our Site may be existing or prospective patients. We do not use targeting or advertising cookies to track or share your Protected Health Information (PHI) as defined under HIPAA. Our use of the Meta Pixel and Google advertising tools is limited to general website behavioral data (such as page visits and button clicks) and does not involve the disclosure of your medical history, treatment information, or other PHI to third-party advertising platforms without your explicit authorization. If you have concerns about privacy in connection with your healthcare, please contact us directly or refer to our HIPAA Notice of Privacy Practices.

5. YOUR COOKIE CHOICES AND OPT-OUT RIGHTS

You have several options to control or limit how we and our partners use cookies:

5.1 Browser Settings

Most web browsers are set to accept cookies by default. You can usually modify your browser settings to decline cookies if you prefer. Instructions for managing cookies in common browsers:

  • Google Chrome: Settings > Privacy and Security > Cookies and other site data
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and site permissions

Please note that disabling cookies may affect the functionality of our Site and other websites you visit.

5.2 Opt-Out of Specific Services

5.3 Do Not Track

Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activity tracked. Our Site does not currently respond to DNT signals, as there is no universally accepted standard for how websites should respond to such signals. We will update this policy if a standard is adopted.

6. ILLINOIS-SPECIFIC CONSIDERATIONS

As an Illinois-based medical practice, we are mindful of the heightened privacy protections afforded to Illinois residents, including under the Illinois Biometric Information Privacy Act (BIPA), 740 ILCS 14/1 et seq., and the Illinois Personal Information Protection Act (PIPA), 815 ILCS 530. Cookies and tracking technologies used on our Site do not collect biometric identifiers as defined under BIPA. If you believe your privacy rights under Illinois law have been violated, please contact us using the information below.

7. COOKIES WE USE — SUMMARY TABLE

Cookie Type Purpose Can Be Disabled?
Strictly Necessary Site functionality, security, forms No (essential)
Performance / Analytics Google Analytics, site improvement Yes
Functional Preferences, personalization Yes
Targeting / Advertising Meta Pixel, Google Ads, remarketing Yes

8. DATA RETENTION FOR COOKIES

The length of time a cookie remains on your device depends on whether it is a “session” or “persistent” cookie:

  • Session cookies are temporary and are deleted from your device when you close your browser
  • Persistent cookies remain on your device until they expire or you delete them manually. Most of our persistent cookies expire within 12 months, though some third-party advertising cookies may persist longer per those providers’ policies

9. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Changes will be posted on this page with an updated effective date. We encourage you to review this Cookie Policy periodically.

10. CONTACT US

If you have questions or concerns about our use of cookies or this Cookie Policy, please contact:

Hudson Facial Plastic Surgery — Privacy Officer 1640 N Wells St. Unit 207 Chicago, IL 60614 Phone: 312-929-2661 Fax: 312-500-5024 Email: info@hudsonfacialplastics.com Website: https://hudsonfacialplastics.com